D52–Tangled

Released in 2010, Tangled’s history is a perfect match for it’s name. Originally titled Rapunzel Unbraided and then Rapunzel, it was a pet project of legendary Disney animator Glen Keane, who was also the film’s first director. After numerous production delays and disagreements with studio executives over the direction of the film, Keane stepped down as director of the film, citing other commitments but more likely was forced to the sidelines. He retained an executive producer credit, while the directing duties were handed over to the director and storyboard director of Bolt. After being in production for more than six years and at an estimated cost of more than $260 million dollars, the most expensive animated film produced to date, it was finally released, albeit with another name change. Given the disappointing box office for The Princess and the Frog, the studio decided that female sounding titles were keeping young boys from coming to see the films. As a result, the name was switched to the gender neutral Tangled and the marketing campaign heavily played up the action scenes featuring Flynn Rider. In addition to a strong critical reception, the film did very well at the box office, bringing in $590 million worldwide. How much of that can be attributed to the name change/marketing and how much was due to the Pixar Effect (the general perception that Pixar only makes good movies and all CG movies are Pixar) is impossible to judge, but it certainly reinforced the studio’s decision.

Despite the behind the scenes drama, Tangled turned out to be a very well made film. The animation was the best the CG branch of the studio had ever produced. The film’s unique look is attributed to Keane’s design statement that it look like a 3D oil painting, which it pulls off admirably with beautiful backgrounds unlike any seen before. The script is strong, with plenty of funny moments and memorable, relatable characters. The directors do a great job keeping the plot moving, never allowing the pacing to sag.

Tangled is well worth watching. I thoroughly enjoyed it in the theatre and have seen it several times at home, even though it’s only been available for about two years. Any animation fan, or fan of quality films in general, should absolutely check this one out.

Original theatrical trailer

Up next: Winnie the Pooh (2011)